Boss & Co. are one of world's oldest and most famed gunmakers. In over 200 years, little has changed in the way they build their guns, with each taking around two years to complete.
Our challenge in building the new website for Boss & Co., was to convey the skill required by the craftsmen to produce a Boss gun. DayOne art directed the photography that captured the gunmaking processes as production moved through each workshop. We placed these images front and centre to demonstate the hands-on work that goes into making a fine gun. The website itself is understated, reflecting the style of Boss.
Responsibilities: Interaction design, Visual design, Copywriting, Development.